When Facts Are Free Your Content Needs More Punch!

When Facts Are Free Your Content Needs More Punch!

The internet has forever transformed how we access facts and process information. Yet many marketers still produce content based on the assumption that there is value in merely curating information and facts. Sorry, but if content is to succeed today, it has to be a lot more than just ‘factual’.

What’s Your Angle? Crafting Unique Content Ideas

What’s Your Angle? Crafting Unique Content Ideas

We’re drowning in a flood of content. Whatever your interest, there is enough content published every day and vying for your attention that you could never hope to discover it all—let alone consume it. Yet most content marketing struggles to stand out and attract an audience because it often lacks a unique or effective angle. When planning your content, the goal should always be to produce content not found anywhere else. Otherwise, what’s the point? If a hundred other brands or content hubs got there before you, how is your generic and derivative listicle going to cut through the noise?

Quote/Unquote: Three Reasons to Check Your Sources

Quote/Unquote: Three Reasons to Check Your Sources

The internet loves quotations. Social media definitely loves quotations. These days, it seems all you have to do to achieve viral gold is slap an inspirational quote onto a sunset and then spam it to every network. But while the right quote, correctly attributed, can lend authority and gravitas to your content, an inaccurate or dodgy quote can just as easily undermine it.

Three Questions Your Story Must Answer

Three Questions Your Story Must Answer

Just because you’re telling stories on behalf of a brand doesn’t mean the rules are any different than if you were telling fairy tales to young children. There may be more complex ideas and a little less fantasy, but for any story to work, it must still adhere to certain principles. While they might seem arbitrary, these principles are central to how good stories tap into our natural thought processes, sparking imagination, conveying meaning and resonating long after the final line.

Tommy Walls and the Native Advertising Caper

Tommy Walls and the Native Advertising Caper

The GI Joe comic book is probably the best known case study of a brand partnering with a comic publisher for content marketing. But GI Joe was far from the first. Wall’s Ice Cream beat Hasbro by over thirty years, with the weekly Tommy Walls comic strip.