Why is it my wife will always come home with a lottery ticket in a jackpot week? Statistically speaking, she is more likely to die in the car on the way to the shop than she is to win the $30 million draw.
Why Content Marketing Should Be “Choose Your Own Adventure”
In content marketing, it can be tempting to expect customers to follow our preferred and most convenient path of content breadcrumbs to the sale. But while each individual will experience a linear path from their perspective, the question of “which” follows “what” will differ for just about everyone. Anyone else remember those Choose Your Own Adventure […]
Content Marketing: Too Much of a Good Thing?
Everything points to content marketing exploding in 2013. 95% of businesses claim plans to increase content marketing activities this year. Great, huh? Should keep me very busy (and reasonably well paid) with all the new and eager clients beating on my door, right? But anyone who knows me at all also knows cynicism runs through me like Blackpool through a stick of rock.
Creativity, not content, is king
If you’ve attended any marketing conference over the last few years, you would likely have seen plenty of talk about tools and process and less about genuine creativity. Sure, some extremely creative and ground breaking case studies would be shown. But too often they are presented to illustrate a series of mechanical tasks.
Time versus money versus quality content
As more businesses realise the importance of quality content marketing, discussions have shifted from whether there should be a corporate blog, etc, to how much can be achieved. And then balancing the results against budget.