Content marketing is full of ghostwriters, producing professionally written content under someone else’s byline. However, I’ve encountered a lot of confusion over how ghostwriting should work and where lines should be drawn or credit given.
07/09/2016 By
08/04/2016 By
23/03/2016 By
Media vs Message: Could Your Content Win a Presidential Debate?
Think being a content marketer is tough? Try convincing an entire nation! Anyone fighting to gain or retain the White House needs to know a thing or two about getting a message across in the most persuasive way possible. And with a relentless news cycle in print, television and radio, plus the newer channels of social, email, apps and more, the choice of media can have a massive impact on that message.
18/03/2016 By
Kick Them in the Feels: Why Numbers Need a Human Face!
Content marketers often rely on numbers to convey information and motivate consumers: web pages devoted to lengthy tables of technical specifications; white papers packed with charts and graphs; blog articles that reduce complex topics to lists of statistics. And there’s no doubt that such data-rich content can work—to a point. However, numbers aren’t nearly as persuasive, nor as easily understood, as we would like to believe.
03/03/2016 By
Hunting Unicorns: How to Find Expert Writers for your Content
Finding a good writer who is also an expert on a niche or highly technical industry topic—and who is also available to write for you at an affordable rate—can be like hunting the proverbial unicorn. Yet the very exclusivity of those skills is what makes the hunt worthwhile.
Content marketer, consultant, magazine columnist, event speaker, workshop trainer, jobbing copywriter, angry blogger, pop culture geek and aspiring novelist. Blue Mountains, Australia.
