Everything I Know About Marketing I Learned Inside a Nightclub [Slideshare]

(This presentation was originally presented at the ADMA Forum 2012 conference in Sydney. A modified version was also presented at Content Marketing World, Sydney in 2013 and later became a webinar for the Content Marketing Institute.)

A lot of the concepts we talk about in social media and content marketing are nothing new. In fact, there is a lot we can learn from nightclub DJs.