The internet loves quotations. Social media definitely loves quotations. These days, it seems all you have to do to achieve viral gold is slap an inspirational quote onto a sunset and then spam it to every network. But while the right quote, correctly attributed, can lend authority and gravitas to your content, an inaccurate or dodgy quote can just as easily undermine it.
20/01/2016 By
09/05/2013 By
Why Stories + Examples > Facts + Statistics
Why is it my wife will always come home with a lottery ticket in a jackpot week? Statistically speaking, she is more likely to die in the car on the way to the shop than she is to win the $30 million draw.
29/06/2012 By
Giving time to creativity
Why do non-writers think writing is quick? “That should only take you five minutes” are words that drive me batty with the sheer lack of appreciation it shows for what needs to happen before a single word touches paper.
18/06/2012 By
09/05/2012 By
Why keeping it simple is harder than you think
One of the most common mistakes of the amateur in any creative field is to assume the rules can be broken. Or worse, ignored. Never mind all those hours of study to master written grammar or artistic composition or the structure of a symphony. To them, that’s just too much hard work delaying the realisation of their genius.
Content marketer, consultant, magazine columnist, event speaker, workshop trainer, jobbing copywriter, angry blogger, pop culture geek and aspiring novelist. Blue Mountains, Australia.
