We love stats. With so much data available to us on every aspect of marketing, we have come to trust stats with a level of awe and power that can sometimes lead us astray. We’re told that numbers never lie. In fact they lie, obfuscate and mislead all the time, by omission at least…
25/03/2013 By
21/01/2013 By
Content Marketing: Too Much of a Good Thing?
Everything points to content marketing exploding in 2013. 95% of businesses claim plans to increase content marketing activities this year. Great, huh? Should keep me very busy (and reasonably well paid) with all the new and eager clients beating on my door, right? But anyone who knows me at all also knows cynicism runs through me like Blackpool through a stick of rock.
20/07/2012 By
Creativity, not content, is king
If you’ve attended any marketing conference over the last few years, you would likely have seen plenty of talk about tools and process and less about genuine creativity. Sure, some extremely creative and ground breaking case studies would be shown. But too often they are presented to illustrate a series of mechanical tasks.
06/07/2012 By
Declaring war on ‘solutions’
If there is one word I would expunge from the English language tomorrow, it would be ‘solution’. Give me dictatorial power and by sundown all dictionaries would have the single page ripped out. All electronic documents would be subject to enforced ‘find/replace’. Google would automatically de-index any offending webpage.
04/07/2012 By
Better business blogging
Most businesses have moved on from the discussion about whether they should have a blog and are now wondering how to make the thing actually work. Or more commonly, why did theirs fail?
Content marketer, consultant, magazine columnist, event speaker, workshop trainer, jobbing copywriter, angry blogger, pop culture geek and aspiring novelist. Blue Mountains, Australia.
