As more businesses realise the importance of quality content marketing, discussions have shifted from whether there should be a corporate blog, etc, to how much can be achieved. And then balancing the results against budget.
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All the right words – just not necessarily in the right order
It is often said that the key to great comic delivery is timing. I would go further and say its the key to great writing too. But before I get into that, let’s examine the power of timing in the best way possible — Morecambe and Wise.
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Social media: Movement & counter-movement
I’ve always been pretty strong-willed when it comes to speaking my mind and have never been much of a pack-follower. But I know my behaviour isn’t necessarily the norm. My brother – and I’m sure he won’t mind me saying this – was always far more likely to be led into trouble when we were kids.
Social media at war: Strategy vs tactics
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu – The Art of War.
Last night’s Digital Citizens event certainly ignited a lot of discussion about what constitutes ‘strategy’.
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Rock DJ part 3: The show must always go on
Strobe lights and headaches don’t mix. Stomach bugs and beer don’t mix. But taking the night off and still receiving a pay packet don’t mix either. I don’t think I ever missed a night in all the years I DJed both in the UK and Australia. At certain periods I was DJing up to three nights a week and holding down a full time job, so there was very little time to be sick.
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Rock DJ part 2: Free is better than a cover charge
When we first started running The Pit out of DJs Nightspot in Gosford, it was free entry. Thursday nights had always been notoriously quiet in Gosford – crikey, even most weekends resembled a ghost town – so there were no high expectations and we were on a trial. The club was packed.