To Tweet or Not to Tweet: Is That Really the Question?

A Tweet Sheet created for the PCOA 2015 conference. #PCOA15

Ever struggled to keep up with a speaker while taking notes or tweeting to the event hashtag? That’s why I’ve created this Tweet Sheet. Bookmark it to review the main points later, or follow along and click to send a tweet whenever you think I say something worth sharing.

• Want to change something? Go nuts! Edit and tweak as you like.
• Don’t want to tweet? That’s fine too. Tweet all, some or none at all.
• I’ve included the event hashtag to make things easy.

Ready? Let’s go!

It Begins…

@Kimota takes the stage at #PCOA15. To Tweet or Not to Tweet. (I think we know the answer to that) Share on X Want to keep up with @Kimota's presentation for #PCOA15? Check out his handy Tweet Sheet at http://bit.ly/1MBCFg3 Share on X

Sceptics, Novices & Diehards

There's plenty of social media snake-oil around, says @Kimota Time to bust some myths! #PCOA15 Share on X 80% of CEOs arent impressed by & don't trust marketers, according to the Fournaise Group http://bit.ly/SBruMI #PCOA15 Share on X 71% of marketers say Effectiveness is just about Engagement! http://bit.ly/1jxl8Md #PCOA15 #SocialMedia Share on X

Social Media Strategy

You might think social media helps your business, but what results do your boss care about? What's your business case? #PCOA15 Share on X Ditch the silos. How do all of your marketing, sales & support tactics connect to form a consistent strategy? #PCOA15 Share on X Social media KPIs must be tied to measurable business outcomes #SocialMedia #PCOA15 Share on X Brand Awareness and Engagement are not business outcomes, says @Kimota. How do you measure the ROI on those? #PCOA15 Share on X

Choosing the Right Tools

A Facebook page isn't a marketing strategy, in the same way a telephone isn't a sales strategy! #PCOA15 Share on X LinkedIn is the most effective social network according to Aussie marketers http://bit.ly/1zMWtpo #PCOA15 Share on X Here's the report—Content Marketing in Australia 2015: Benchmarks, Budgets and Trends http://bit.ly/1zMWtpo #PCOA15 Share on X

Relationships

There's more to building relationships than pushing buttons. Automation can't replace genuine interaction. #SocialMedia #PCOA15 Share on X Don't be too formal. Ditch the corporate language. Speak the same language as your customers. #SocialMedia #PCOA15 Share on X Know your audience. What do they care about? What do they need? Be useful, valuable, helpful, essential! #SocialMedia #PCOA15 Share on X

And Finally…

If you’ve enjoyed this presentation, the slides are now available on Slideshare. Feel free to share and/or download.

To Tweet or Not to Tweet: Is That Really the Question? by @Kimota http://bit.ly/1PNy7qA via @SlideShare #PCOA15 #SocialMedia Share on X

Thanks for listening—and tweeting!

I hope you found this Tweet Sheet helpful. If you have any feedback or suggestions, please let me know in the comments below. Don’t forget to follow me on Twitter (@Kimota) and feel free to throw your questions at me.

Huge thanks to Andrew Davis (@TPLDrew) for sharing his Tweet Sheet idea.