Throughout the ’90s, I worked as a nightclub DJ. No, it wasn’t all duff-duff and techno. My realm was underground and alternative rock, with plenty of black, studded leather. Beat mixing The Offspring into Joy Division isn’t easy, but it’s possible!
Stop trying to automate relationships!
Have you ever known someone who gives a pet name to their car and talks about it as if it was a real person? If you’re like me, you think they’re slightly kooky for imbuing a pile of machinery with a personality and building an emotional attachment with it. But many businesses continue to expect all their customers to be equally illogical by expecting them to form relationships with a brand while only providing them with automated machinery in return.
Business smack-down on social media savvy employees
Today, The Sydney Morning Herald ran an article discussing how some businesses are taking disciplinary action — including sackings — against employees for comments made on Facebook and Twitter. This hammered home the central points of yesterday’s post.
How to Become a Smug Online Marketing Genius: Honest!
These days, it seems that absolutely anyone can declare themselves an online marketer and start advising clients on the intricacies of web marketing. All you need is a laptop and a phone line and you have access to most of the same tools and techniques the professionals use. Even better – you can pretend you understand them too.
Wikipedia and the Misinformation Feedback Loop
You are probably aware that I am rather passionate about the uses and abuses of online content as a source of information and misinformation. The ability for the internet to completely distort and manipulate our view of the world is immense and so far isn’t taken seriously enough – particularly by the media operations that still use the internet for fact-checking.
What Lemmings Teach Us About Misinformation
The internet has been touted as the greatest ever revolution in information technology. The entire sum of human knowledge may one day be accessed through this portal of wonder. But what actually is ‘knowledge’ and how reliable is it anyway? With the internet using more ‘democratic’ methods to compile information, are we getting the facts we need or misinformation to lead us astray?