A quick note to point out to readers that money.co.uk has put up a formal apology on their website for promoting fabricated news. lso, the original page containing the offending article has had a full disclaimer added.
Linkbait-Gate: Examining the Fallout
After last Friday’s post discussing the issue of fabricated linkbait, I thought I had said everything I needed to on the topic. No one was more surprised than me to see the debate rage on and on over the last seven days, with a number of arguments put forward on both sides. It quickly became apparent that for many, the problem wasn’t merely the fabrication of news for linkbait, but the large number of SEM professionals that applauded the development.
Fake Attraction: Linkbait at any Cost?
Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you.