Linkbait-Gate: Apologises

Linkbait-Gate: Apologises

A quick note to point out to readers that has put up a formal apology on their website for promoting fabricated news. Also, the original page containing the offending article has had a full disclaimer added.

I mentioned early in the debate, on one of the myriad threads, that no one knows what’s stance on all this is. I suspected for a while that they were unaware of the extent of the fraud perpetrated in their name. This apology goes some way to confirming that suspicion.

The fact that saw this event as a major dent in the trust of their website confirms what a lot of people have been saying over the past few days. As I said only yesterday, hoaxes and lies may gain dividends in the short term, but in the long run inevitably result in a negative backlash. In this case, the SEM in question has had their reputation dented and lost a contract as well as sending the client website into damage control.

Hopefully, the industry will learn from the mistakes and arrogance demonstrated over the last week and understand that the internet, although free from many restrictions and regulations, is not an invitation for information irresponsibility.

Maybe this will now put the debate to rest and many people will now consider whether ethics do actually have a place in SEM after all.


  1. It is always a good thing when a site admits to a wrong doing.

  2. I’ve had this argument many times over the years — starting long before SEM existed.
    That marketers don’t see a long-term effect of misleading marketing, hoaxes and outright lies continues to amaze me, and while they can step back, hold up a link count, and say “mission accomplished” now, the damage has been done.
    Unlike many of them, I’ve been in marketing for nearly 23 years, and I’ve seen the long-term downward spiral in marketing ethics, which weren’t all that lofty to begin with.
    Thanks for the good posts.

  3. Linkbait is great for dating sites but how Corwall SEO thought they could apply the same stategy to the financial vertical is beyond me.
    Sure a Hoax is funny, and it can garner 1000’s of links but not if the audience are actually there for money related reasons!

  4. BillinDetroit says

    Are you trying to tell me that signed the check without examining the goods?
    The internet needs this debate … and more like it … or it will suffer the same lack of credibility as tv, radio and newspapers — all of whom have shown themselves to be readily and willingly manipulated by political and financial interests.

  5. Linkbait at any Cost?

    Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you.