After last Friday’s post discussing the issue of fabricated linkbait, I thought I had said everything I needed to on the topic. No one was more surprised than me to see the debate rage on and on over the last seven days, with a number of arguments put forward on both sides. It quickly became apparent that for many, the problem wasn’t merely the fabrication of news for linkbait, but the large number of SEM professionals that applauded the development.
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Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you.
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Checking my website statistics, I have been amazed recently at the number of visitors who come to the site mistakenly believing it contains discussions on copyright law. Google searches such as “How to copy write a movie” and “The law behind copy write” persuade me that there is some confusion between copyright and copy write. On clicking back through to one of these Google searches I was even more amazed to find a high number of forum posts, web articles and more that talk about “copy write infringement”, “the difference between copywrite and trademarks” and other similarly misguided missives.
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