Are you driving your marketing strategy into the wall?

Are you driving your marketing strategy into the wall?

So many businesses run their marketing as a series of unconnected tactics in the hope some will stick, instead of developing a consistent, integrated marketing strategy. But imagine if a racing car was designed that way, outsourcing strategy and expertise in pieces to different specialists, consultants, agencies and ‘gurus’.

Giving time to creativity

Giving time to creativity

Why do non-writers think writing is quick? “That should only take you five minutes” are words that drive me batty with the sheer lack of appreciation it shows for what needs to happen before a single word touches paper.

Best Practices in Content Marketing: Video

Best Practices in Content Marketing: Video

Back in March I gave an interview to Debra Taylor of Digital Chameleon as part of their Brand Publishing Tactics and Strategy program. In this half hour chat, we cover everything from content marketing definitions to building a strategy…

Leaving the safe path

Leaving the safe path

I quit my job. This post is my attempt to explain why. Maybe you’ll understand, maybe you won’t. Too often, we tell ourselves or are told by others to take the safe path. But the safe path rarely takes us where we want to go.

Please don’t call me a thought leader

Please don’t call me a thought leader

There are certain words and phrases I find myself using every day that I wish I didn’t have to. ‘Thought leadership’ is one. ‘Community’ is another. Even ‘social media’ sticks in my throat it has become so overladen with misinterpretation, expectation and confusion.