Smarter Business Ideas launched in 2011 as a print magazine for Telstra Business customers, published in conjunction with Bauer Media. I wrote for the magazine a couple of times as well as a few short blog posts for the website.
In 2015, the then editor commissioned me to write a “How To …” series of e-books on e-commerce (see below).
Then, in 2016, the magazine relaunched as an all-digital content hub, shortening its name to Smarter Business in the process. Soon after, Bauer Media hired me as the new editor.
Over the following two years, I planned, commissioned and edited just about every piece of content to go out underneath the Smarter Business banner – supported by and working closely with the Telstra and Bauer teams.
E-books
Our Definitive Guide to Selling Online: Part 3 – Top Shop
Our Definitive Guide to Selling Online: Part 2 – Set Up Shop
Our Definitive Guide to Selling Online: Part 1 – Talking Shop
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Our Definitive Guide to Selling Online: Part 3 – Top Shop
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Our Definitive Guide to Selling Online: Part 2 – Set Up Shop
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Our Definitive Guide to Selling Online: Part 1 – Talking Shop
Articles
Desert Island Tech: Which business technology could you not do without?
In defence of the spreadsheet: Tricks and hacks to help you Excel…
What business are you really in?
Would you trust your business with your data?
Why your business needs an IT service delivery model
Why play is the secret to keeping up with business tech
Choosing the right nbn plan
Beyond 2020: How technology is defining your business' future
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Desert Island Tech: Which business technology could you not do without?
We take so much business technology for granted these days that it’s easy to forget how we ever got by before. If your business suddenly found itself stranded on a desert island, what would be the one technology you’d hope was washed up with you? -
In defence of the spreadsheet: Tricks and hacks to help you Excel…
With a few tips, tricks and hacks the humble spreadsheet can save you time, energy and even money by managing your business data better. -
What business are you really in?
Define what you do by the product you sell or the technology that supports your business model and you may miss the genuine opportunities to become a successful, even award-winning, business. -
Would you trust your business with your data?
ADMA CEO Jodie Sangster argues that how you handle your customer data – even if it’s legally correct and technically safe – can still create headaches for your business. -
Why your business needs an IT service delivery model
Each month, Cross Words invites a business brain or digital doyen to step onto the Smarter Business Ideas soapbox and share the big hot button topic or issue that has them all fired up. -
Why play is the secret to keeping up with business tech
“Since the ancient Greeks, every generation has said that the pace of change has never been so fast. They’ve always been right but I think this time it is especially true.” Technology futurist Dr Jeffrey Cole talks to Smarter about how small businesses can cope with rapid change. -
Choosing the right nbn plan
As the nbn™ network continues to roll out across Australia, many businesses are still to grapple with questions of when to make the switch and which plan to choose. -
Beyond 2020: How technology is defining your business' future
Welcome to the world beyond 2020: Where smart houses know exactly what temperature will keep us comfortable and the fridge can automatically remind you or your retailer to replenish the milk; where smart farms use sensors to tell the farmer precisely when different parts of a field need to be watered and to what level.
