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Articles: Sked Social

Articles: Sked Social

In 2020, Hugh Stephens, founder of Sked Social was eager to introduce more editorial depth to the blog and invited me to write six thought-provoking articles per month.

Using Side Projects to Develop New Skills

Using Side Projects to Develop New Skills

Investing in Your Personal Brand

Investing in Your Personal Brand

Spotlight: Sam Turner on gender equality and inclusivity in marketing

Spotlight: Sam Turner on gender equality and inclusivity in marketing

Spotlight: Author Joe Moran on Improving Business Communication

Spotlight: Author Joe Moran on Improving Business Communication

Debunking the Myth of Professional Language

Debunking the Myth of Professional Language

How to Find Your Brand’s Voice

How to Find Your Brand’s Voice

How to Create an Effective Style Guide – And Why You Need One

How to Create an Effective Style Guide – And Why You Need One

Lights, Camera, Action: Look & Sound Great in Virtual Meetings & Events

Lights, Camera, Action: Look & Sound Great in Virtual Meetings & Events

Automation and Organisation: Connect Your Technology Network

Automation and Organisation: Connect Your Technology Network

Spotlight: Clare McDermott on creating great survey-based content

Spotlight: Clare McDermott on creating great survey-based content

Cloud busting: Are you the weak link in your team’s sync?

Cloud busting: Are you the weak link in your team’s sync?

Taming Copy Workflows with Microsoft Word Templates

Taming Copy Workflows with Microsoft Word Templates

The Right (Write) Tool for the Job: Must-Haves for Digital & Social Writers

The Right (Write) Tool for the Job: Must-Haves for Digital & Social Writers

Spotlight: Dr. Jay Spence on managing mental health in the workplace

Spotlight: Dr. Jay Spence on managing mental health in the workplace

The Sound of Silence: Managing Interruptions in the Workplace

The Sound of Silence: Managing Interruptions in the Workplace

Spotlight: Monina Wagner of Content Marketing Institute talks social media for events in 2020

Spotlight: Monina Wagner of Content Marketing Institute talks social media for events in 2020

Community Education: Four Lessons for Better Forums and Groups

Community Education: Four Lessons for Better Forums and Groups

Fact or Fiction: The Battle for Truthiness in Social Media

Fact or Fiction: The Battle for Truthiness in Social Media

Do you really need a business website or can you get by with just social media?

Do you really need a business website or can you get by with just social media?

Stuck on Repeat: Why automatic reposting is a bad idea

Stuck on Repeat: Why automatic reposting is a bad idea

Writing for social media: Sarah Mitchell from Typeset explains how to create quality social copy

Writing for social media: Sarah Mitchell from Typeset explains how to create quality social copy

Sharing =/= Engagement: How to gauge the reach & effectiveness of your content

Sharing =/= Engagement: How to gauge the reach & effectiveness of your content

Digital Shortcuts: Ready-made assistants, not human replacements

Digital Shortcuts: Ready-made assistants, not human replacements

How to manage internet trolls and frustrated customers – AND how to tell them apart

How to manage internet trolls and frustrated customers – AND how to tell them apart

Crossposting: It’s not enough for marketers to COPE on social media

Crossposting: It’s not enough for marketers to COPE on social media

Spotlight: Buddy Scalera on Visual Strategies for Social Media

Spotlight: Buddy Scalera on Visual Strategies for Social Media

Self care for social media moderators

Self care for social media moderators

How many social networks do you need?

How many social networks do you need?

Debunking the Myth of Brand Awareness

Debunking the Myth of Brand Awareness

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    Using Side Projects to Develop New Skills

    Using Side Projects to Develop New Skills

    It isn’t always possible to learn new skills on the job. But you can still increase your professional value by embarking on your own side projects.
    Continue reading ...
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    Investing in Your Personal Brand

    Investing in Your Personal Brand

    It may not always feel like productive (i.e., paid) work, but developing your personal brand can be a vital part of a modern career.
    Continue reading ...
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    Spotlight: Sam Turner on gender equality and inclusivity in marketing

    Spotlight: Sam Turner on gender equality and inclusivity in marketing

    Inclusivity consultant Sam Turner explains why the marketing and advertising industry has more work to do to become genuinely inclusive and representative.
    Continue reading ...
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    Spotlight: Author Joe Moran on Improving Business Communication

    Spotlight: Author Joe Moran on Improving Business Communication

    Are your business communications enjoyed or endured by readers? Author Joe Moran explains why he has an issue with “managerial blah” … and why you should too.
    Continue reading ...
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    Debunking the Myth of Professional Language

    Debunking the Myth of Professional Language

    How professional your writing is has less to do with how clever and important it sounds, and far more to do with how easy it is to read.
    Continue reading ...
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    How to Find Your Brand’s Voice

    How to Find Your Brand’s Voice

    A strong brand takes more than just a good logo, colour palette and memorable tagline. It needs a personality, with a recognisable tone of voice.
    Continue reading ...
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    How to Create an Effective Style Guide – And Why You Need One

    How to Create an Effective Style Guide – And Why You Need One

    Do you and your writers share the same opinions on writing style? Probably not – which is why style guides are valuable tools.
    Continue reading ...
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    Lights, Camera, Action: Look & Sound Great in Virtual Meetings & Events

    Lights, Camera, Action: Look & Sound Great in Virtual Meetings & Events

    You don’t need to turn your home office into an audio/visual studio to make a professional impression in online meetings and virtual events.
    Continue reading ...
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    Automation and Organisation: Connect Your Technology Network

    Automation and Organisation: Connect Your Technology Network

    Your effectiveness in working with various digital tools may depend on how well they support each other to form a connected digital ecosystem.
    Continue reading ...
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    Spotlight: Clare McDermott on creating great survey-based content

    Spotlight: Clare McDermott on creating great survey-based content

    Data from a survey can fuel valuable marketing content people want to read. Clare McDermott of Mantis Research explains how to get the best results.
    Continue reading ...
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    Cloud busting: Are you the weak link in your team’s sync?

    Cloud busting: Are you the weak link in your team’s sync?

    With cloud apps like Dropbox and Google Drive, ‘the office’ can be wherever you can get online. But they still require a bit of file management.
    Continue reading ...
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    Taming Copy Workflows with Microsoft Word Templates

    Taming Copy Workflows with Microsoft Word Templates

    Customised copy templates can help content teams reduce confusion, increase consistency, save time and even take back control of Microsoft Word.
    Continue reading ...
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    The Right (Write) Tool for the Job: Must-Haves for Digital & Social Writers

    The Right (Write) Tool for the Job: Must-Haves for Digital & Social Writers

    Most of us perform some form of writing every day, usually related to work. But how much thought do you give to the tools you choose to write with?
    Continue reading ...
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    Spotlight: Dr. Jay Spence on managing mental health in the workplace

    Spotlight: Dr. Jay Spence on managing mental health in the workplace

    In 2020, the workplace – whether the office or the kitchen table – is full of additional stresses. How can managers better manage employee wellbeing?
    Continue reading ...
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    The Sound of Silence: Managing Interruptions in the Workplace

    The Sound of Silence: Managing Interruptions in the Workplace

    The ideal workspace isn’t just about a tidy desk or the right digital tools. It’s creating the perfect environment for your brain to focus.
    Continue reading ...
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    Spotlight: Monina Wagner of Content Marketing Institute talks social media for events in 2020

    Spotlight: Monina Wagner of Content Marketing Institute talks social media for events in 2020

    Spotlight: Monina Wagner of Content Marketing Institute talks social media for events in 2020.
    Continue reading ...
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    Community Education: Four Lessons for Better Forums and Groups

    Community Education: Four Lessons for Better Forums and Groups

    Before the arrival of social media groups and hashtags, online communities were all about chat rooms and message boards. But some lessons remain constant.
    Continue reading ...
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    Fact or Fiction: The Battle for Truthiness in Social Media

    Fact or Fiction: The Battle for Truthiness in Social Media

    Accuracy in social media might seem like an impossible goal – but getting the facts right is essential if you want to retain the trust of your audience.
    Continue reading ...
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    Do you really need a business website or can you get by with just social media?

    Do you really need a business website or can you get by with just social media?

    When a business can find and interact with customers, publish content and even sell products in social media, what’s the website for? Quite a lot.
    Continue reading ...
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    Stuck on Repeat: Why automatic reposting is a bad idea

    Stuck on Repeat: Why automatic reposting is a bad idea

    Don't come off as spammy by reposting content over and over. Some situations DO call for reposting but here's how you can do it without looking like a bot.
    Continue reading ...
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    Writing for social media: Sarah Mitchell from Typeset explains how to create quality social copy

    Writing for social media: Sarah Mitchell from Typeset explains how to create quality social copy

    Content writer Sarah Mitchell believes marketers don’t treat the writing of social media posts with the same importance as the content they promote.
    Continue reading ...
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    Sharing =/= Engagement: How to gauge the reach & effectiveness of your content

    Sharing =/= Engagement: How to gauge the reach & effectiveness of your content

    Your social media sharing metrics might look impressive, but they’re probably not the best indicator of whether your content is actually any good.
    Continue reading ...
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    Digital Shortcuts: Ready-made assistants, not human replacements

    Digital Shortcuts: Ready-made assistants, not human replacements

    Marketing automation is everywhere, including social media. But relying too much on automation can undermine the quality of your social media marketing.
    Continue reading ...
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    How to manage internet trolls and frustrated customers – AND how to tell them apart

    How to manage internet trolls and frustrated customers – AND how to tell them apart

    There's a difference between a social media troll and a follower with a legitimate complaint. And getting it wrong can potentially make things worse.
    Continue reading ...
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    Crossposting: It’s not enough for marketers to COPE on social media

    Crossposting: It’s not enough for marketers to COPE on social media

    Every social media platform has its own style, quirks, strengths and weaknesses, rewarding marketers willing to tailor their content and strategy for each.
    Continue reading ...
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    Spotlight: Buddy Scalera on Visual Strategies for Social Media

    Spotlight: Buddy Scalera on Visual Strategies for Social Media

    Content strategist and comic book writer Buddy Scalera knows a thing or two about visual content strategy. Want to get more from your social media images?
    Continue reading ...
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    Self care for social media moderators

    Self care for social media moderators

    Social media moderators routinely expose themselves to all kinds of negativity so the rest of us don’t have to. But they’re not invulnerable to harm.
    Continue reading ...
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    How many social networks do you need?

    How many social networks do you need?

    With so many social networks available, it’s tempting to see each one as another opportunity, another channel to add to the toolkit. But should we?
    Continue reading ...
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    Debunking the Myth of Brand Awareness

    Debunking the Myth of Brand Awareness

    Brand awareness is the most common goal cited by social media marketers. But without a way to measure it, can brand awareness still be called a goal?
    Continue reading ...

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