NETT launched in December 2007, a few weeks after I joined Netregistry as a content writer. A custom print magazine, NETT was distributed free to Netregistry’s customers but was also available in newsagents and by paid subscription.
By issue 3, I had inherited responsibility for managing the brand’s participation in the magazine with the content agency. I also began writing features and articles on digital marketing for each issue.
In 2008, the agency submitted some of my articles to the Sun Microsystem IT Journalism Awards (affectionately known as The Lizzies), where I was proud to receive the 2008 Alicia Camphausen Best New Journalist award.
The Write Stuff
The Write StuffThe best website design is worthless if the words donâ€™t add up to much. It doesnâ€™t need to be a work of literary genius to get results. Shakespeare would suck at writing web copy. I reckon Austen would have been a shocker too. On the other hand, I think Twain and Orwell would have been masters of the form.
Finding WhereverNot sure if your business needs search engine marketing? You will soon realise you canâ€™t do without it. Recently, Iâ€™ve been playing with Google Goggles on my phone. Itâ€™s a free app available to most smartphone and iPhone users, allowing you to perform Google searches from images taken with the inbuilt camera.
Viva la Revolucion?
Beating the Hardest Email Filter â€“ You!
The Best Shop Assistant is Digital
To Err is Human. To Forgive, Divine
The Beginnerâ€™s Guide to Choosing a Hosting Plan
The Death of the Digital Watch and Other Fables
Passing the Mother-in-Law Test
Now is the Website of our Discontent
Think Global, Act Local
A Beginnerâ€™s Guide to the Perfect e-Commerce Site
A Beginnerâ€™s Guide to Online Disasters
A Beginnerâ€™s Guide to Domain Names
Viva la Revolucion?Donâ€™t feel threatened by talk of the internet revolution changing everything you used to take for granted. The more things change, the more they stay the same.
Beating the Hardest Email Filter â€“ You!Most of us receive a staggering amount of email every day: work, play, solicited marketing and outright spam. How do you get your newsletter campaign past the strongest email filter of all â€” the reader?
The Best Shop Assistant is DigitalAs the biggest shopping period of the year approaches, e-commerce is set to break sales records yet again. To get in on the action, your online store should do more than replicate a traditional shopping experience. Is your website ready?
To Err is Human. To Forgive, DivineDon't hide behind your technology when mistakes happen. Sometimes, the best business strategy is to just say 'sorry'.
The Beginnerâ€™s Guide to Choosing a Hosting PlanGot a domain name with no place to go? Confused by jargon-filled chatter about hosting and bandwidth? Just want to know enough to get your business online? Jonathan Crossfield takes the mystery out of web hosting.
The Death of the Digital Watch and Other FablesRemember the digital watch? Back in the 1980s, I was obsessed with getting one for my birthday. They were sci-fi, they were cool, they could do things other watches couldnâ€™t. If Dad was wearing a traditional watch with a big hand and a little hand telling him the time, then I should have the future strapped to my wrist!
Passing the Mother-in-Law TestAs new gadgets, widgets and technological bits of online trickery arrive every day, is all that extra complexity such a good thing for your website after all?
Now is the Website of our DiscontentMore businesses are now offering free content in blogs, videos and more, but every word, image or soundbite still takes time and money to produce. How can you ensure your content brings you a return on that investment?
Think Global, Act LocalAll the worldâ€™s a stage,â€ Shakespeare wrote. But will your online business take a leading role or remain a forgotten spear-carrier at the back?
A Beginnerâ€™s Guide to the Perfect e-Commerce SiteReplace those cash registers with payment gateways and the stacked shelves with product pages. Jonathan Crossfield explains how to build an e-commerce site.
A Beginnerâ€™s Guide to Online DisastersThereâ€™s plenty of talk about how to achieve fantastic things on the web, but what if things donâ€™t exactly go according to plan? Accidents happen. Jonathan Crossfield looks at how to avoid internet disasters.
A Beginnerâ€™s Guide to Domain NamesTheyâ€™re often overlooked, treated as an insignificant and minor step on the path to launching an online business. Yet they have the potential to bring everything crashing down. Jonathan Crossfield unpicks the things you need to know about domain names.
A Beginnerâ€™s Guide to Relevance
A Beginner's Guide to Open Source
A Beginner's Guide to Customer Engagement
A Beginnerâ€™s Guide to Content Management
A Beginnerâ€™s Guide to Email Marketing
A Beginner's Guide to Acquiring Customers
Why Should I Link to You?
Starting Your Own Online Business
A Beginnerâ€™s Guide to RelevanceHow relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.
A Beginner's Guide to Open SourceThink you canâ€™t get something for nothing? Jonathan Crossfield looks at six ways you can dramatically enhance your business with free and easy open-source applications installed on your hosting account.
A Beginner's Guide to Customer EngagementWhen you enter a shop, a helpful assistant can point you to the right aisle or shelf to find a product. Your website can now use video to create that same welcoming feel and personal touch.
A Beginnerâ€™s Guide to Content ManagementA good website is regularly updated and grows over time. Jonathan Crossfield shows how administering the content on a hungry website shouldnâ€™t be painful.
A Beginnerâ€™s Guide to Email MarketingReaching customers online doesnâ€™t always have to involve a website. Jonathan Crossfield guides you through the dos and donâ€™ts of email marketing.
A Beginner's Guide to Acquiring CustomersYou can control your stock. You can choose the design of your store. You can even hire your own staff. But one thing you canâ€™t do, is make people buy.
Why Should I Link to You?Without links, there would be no internet. Jonathan Crossfield looks at the right and wrong ways to get more links pointing to your site.
Starting Your Own Online BusinessCreating a successful online business can seem complex and time-consuming. Yet it's possible for all businesses â€“ from a one person operation in a garage to a large multinational â€“ to achieve online success.
Can You Get Quick Rich Online?
Is the Internet Killing Copyright?
Does Google control the Internet?
Start Spreading the News
Ka-ching! Easy Online Payment Systems
The Host with the Most
Can You Get Quick Rich Online?Folklore would have us believe the right online strategy can make you a fast fortune from the comfort of your armchair. Jonathan Crossfield tests the promise of effortless internet millions.
Is the Internet Killing Copyright?The internet age means that anyone can create a perfect digital copy of any intellectual property available on the web. And millions of people frequently do. Jonathan Crossfield explores the business ramifications of online copyright infringement.
Does Google control the Internet?The rise and dominance of Google in the web search market now means that the success or failure of an online business can depend on the decisions of this online giant. Jonathan Crossfield asks whether a search engine has a right to tell you how to run your website.
Start Spreading the NewsThe internet can turn any small business with a laptop into a media network, syndicating your content to the world. Jonathan Crossfield looks at new ways of getting your marketing message across.
Ka-ching! Easy Online Payment SystemsWant a website that serves your customers and does all your banking for you as well? Jonathan Crossfield looks at the essential ingredients to a successful ecommerce system.
The Host with the MostWhen planning a website, the obvious place to start is with a great design and wonderful words. But even the most stylish website can fail without a good hosting server. Jonathan Crossfield offers some strategies on getting it right.