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Articles: Nett Magazine

Articles: Nett Magazine

NETT launched in December 2007, a few weeks after I joined Netregistry as a content writer. A custom print magazine, NETT was distributed free to Netregistry’s customers but was also available in newsagents and by paid subscription.

By issue 3, I had inherited responsibility for managing the brand’s participation in the magazine with the content agency. I also began writing features and articles on digital marketing for each issue.

In 2008, the agency submitted some of my articles to the Sun Microsystem IT Journalism Awards (affectionately known as The Lizzies), where I was proud to receive the 2008 Alicia Camphausen Best New Journalist award.

2011

The Write Stuff

The Write Stuff

Finding Wherever

Finding Wherever

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    The Write Stuff

    The Write Stuff

    February 2010

    The best website design is worthless if the words don’t add up to much. It doesn’t need to be a work of literary genius to get results. Shakespeare would suck at writing web copy. I reckon Austen would have been a shocker too. On the other hand, I think Twain and Orwell would have been masters of the form.
    Continue reading ...
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    Finding Wherever

    Finding Wherever

    January 2011

    Not sure if your business needs search engine marketing? You will soon realise you can’t do without it. Recently, I’ve been playing with Google Goggles on my phone. It’s a free app available to most smartphone and iPhone users, allowing you to perform Google searches from images taken with the inbuilt camera.
    Continue reading ...

2010

Viva la Revolucion?

Viva la Revolucion?

Beating the Hardest Email Filter – You!

Beating the Hardest Email Filter – You!

The Best Shop Assistant is Digital

The Best Shop Assistant is Digital

To Err is Human. To Forgive, Divine

To Err is Human. To Forgive, Divine

The Beginner’s Guide to Choosing a Hosting Plan

The Beginner’s Guide to Choosing a Hosting Plan

The Death of the Digital Watch and Other Fables

The Death of the Digital Watch and Other Fables

Passing the Mother-in-Law Test

Passing the Mother-in-Law Test

Now is the Website of our Discontent

Now is the Website of our Discontent

Think Global, Act Local

Think Global, Act Local

A Beginner’s Guide to the Perfect e-Commerce Site

A Beginner’s Guide to the Perfect e-Commerce Site

A Beginner’s Guide to Online Disasters

A Beginner’s Guide to Online Disasters

A Beginner’s Guide to Domain Names

A Beginner’s Guide to Domain Names

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    Viva la Revolucion?

    Viva la Revolucion?

    November 2010

    Don’t feel threatened by talk of the internet revolution changing everything you used to take for granted. The more things change, the more they stay the same.
    Continue reading ...
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    Beating the Hardest Email Filter – You!

    Beating the Hardest Email Filter – You!

    October 2010

    Most of us receive a staggering amount of email every day: work, play, solicited marketing and outright spam. How do you get your newsletter campaign past the strongest email filter of all — the reader?
    Continue reading ...
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    The Best Shop Assistant is Digital

    The Best Shop Assistant is Digital

    September 2010

    As the biggest shopping period of the year approaches, e-commerce is set to break sales records yet again. To get in on the action, your online store should do more than replicate a traditional shopping experience. Is your website ready?
    Continue reading ...
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    To Err is Human. To Forgive, Divine

    To Err is Human. To Forgive, Divine

    Don't hide behind your technology when mistakes happen. Sometimes, the best business strategy is to just say 'sorry'.
    Continue reading ...
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    The Beginner’s Guide to Choosing a Hosting Plan

    The Beginner’s Guide to Choosing a Hosting Plan

    August 2010

    Got a domain name with no place to go? Confused by jargon-filled chatter about hosting and bandwidth? Just want to know enough to get your business online? Jonathan Crossfield takes the mystery out of web hosting.
    Continue reading ...
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    The Death of the Digital Watch and Other Fables

    The Death of the Digital Watch and Other Fables

    July 2010

    Remember the digital watch? Back in the 1980s, I was obsessed with getting one for my birthday. They were sci-fi, they were cool, they could do things other watches couldn’t. If Dad was wearing a traditional watch with a big hand and a little hand telling him the time, then I should have the future strapped to my wrist!
    Continue reading ...
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    Passing the Mother-in-Law Test

    Passing the Mother-in-Law Test

    June 2010

    As new gadgets, widgets and technological bits of online trickery arrive every day, is all that extra complexity such a good thing for your website after all?
    Continue reading ...
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    Now is the Website of our Discontent

    Now is the Website of our Discontent

    May 2010

    More businesses are now offering free content in blogs, videos and more, but every word, image or soundbite still takes time and money to produce. How can you ensure your content brings you a return on that investment?
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    Think Global, Act Local

    Think Global, Act Local

    April 2010

    All the world’s a stage,” Shakespeare wrote. But will your online business take a leading role or remain a forgotten spear-carrier at the back?
    Continue reading ...
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    A Beginner’s Guide to the Perfect e-Commerce Site

    A Beginner’s Guide to the Perfect e-Commerce Site

    March 2010

    Replace those cash registers with payment gateways and the stacked shelves with product pages. Jonathan Crossfield explains how to build an e-commerce site.
    Continue reading ...
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    A Beginner’s Guide to Online Disasters

    A Beginner’s Guide to Online Disasters

    February 2010

    There’s plenty of talk about how to achieve fantastic things on the web, but what if things don’t exactly go according to plan? Accidents happen. Jonathan Crossfield looks at how to avoid internet disasters.
    Continue reading ...
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    A Beginner’s Guide to Domain Names

    A Beginner’s Guide to Domain Names

    January 2010

    They’re often overlooked, treated as an insignificant and minor step on the path to launching an online business. Yet they have the potential to bring everything crashing down. Jonathan Crossfield unpicks the things you need to know about domain names.
    Continue reading ...

2009

A Beginner’s Guide to Relevance

A Beginner’s Guide to Relevance

A Beginner's Guide to Open Source

A Beginner's Guide to Open Source

A Beginner's Guide to Customer Engagement

A Beginner's Guide to Customer Engagement

A Beginner’s Guide to Content Management

A Beginner’s Guide to Content Management

A Beginner’s Guide to Email Marketing

A Beginner’s Guide to Email Marketing

A Beginner's Guide to Acquiring Customers

A Beginner's Guide to Acquiring Customers

Why Should I Link to You?

Why Should I Link to You?

Starting Your Own Online Business

Starting Your Own Online Business

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    A Beginner’s Guide to Relevance

    A Beginner’s Guide to Relevance

    November 2009

    How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.
    Continue reading ...
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    A Beginner's Guide to Open Source

    A Beginner's Guide to Open Source

    October 2009

    Think you can’t get something for nothing? Jonathan Crossfield looks at six ways you can dramatically enhance your business with free and easy open-source applications installed on your hosting account.
    Continue reading ...
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    A Beginner's Guide to Customer Engagement

    A Beginner's Guide to Customer Engagement

    September 2009

    When you enter a shop, a helpful assistant can point you to the right aisle or shelf to find a product. Your website can now use video to create that same welcoming feel and personal touch.
    Continue reading ...
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    A Beginner’s Guide to Content Management

    A Beginner’s Guide to Content Management

    August 2009

    A good website is regularly updated and grows over time. Jonathan Crossfield shows how administering the content on a hungry website shouldn’t be painful.
    Continue reading ...
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    A Beginner’s Guide to Email Marketing

    A Beginner’s Guide to Email Marketing

    July 2009

    Reaching customers online doesn’t always have to involve a website. Jonathan Crossfield guides you through the dos and don’ts of email marketing.
    Continue reading ...
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    A Beginner's Guide to Acquiring Customers

    A Beginner's Guide to Acquiring Customers

    May 2009

    You can control your stock. You can choose the design of your store. You can even hire your own staff. But one thing you can’t do, is make people buy.
    Continue reading ...
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    Why Should I Link to You?

    Why Should I Link to You?

    January 2009

    Without links, there would be no internet. Jonathan Crossfield looks at the right and wrong ways to get more links pointing to your site.
    Continue reading ...
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    Starting Your Own Online Business

    Starting Your Own Online Business

    January 2009

    Creating a successful online business can seem complex and time-consuming. Yet it's possible for all businesses – from a one person operation in a garage to a large multinational – to achieve online success.
    Continue reading ...

2008

Can You Get Quick Rich Online?

Can You Get Quick Rich Online?

Is the Internet Killing Copyright?

Is the Internet Killing Copyright?

Does Google control the Internet?

Does Google control the Internet?

Start Spreading the News

Start Spreading the News

Ka-ching! Easy Online Payment Systems

Ka-ching! Easy Online Payment Systems

The Host with the Most

The Host with the Most

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    Can You Get Quick Rich Online?

    Can You Get Quick Rich Online?

    November 2008

    Folklore would have us believe the right online strategy can make you a fast fortune from the comfort of your armchair. Jonathan Crossfield tests the promise of effortless internet millions.
    Continue reading ...
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    Is the Internet Killing Copyright?

    Is the Internet Killing Copyright?

    October 2008

    The internet age means that anyone can create a perfect digital copy of any intellectual property available on the web. And millions of people frequently do. Jonathan Crossfield explores the business ramifications of online copyright infringement.
    Continue reading ...
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    Does Google control the Internet?

    Does Google control the Internet?

    September 2008

    The rise and dominance of Google in the web search market now means that the success or failure of an online business can depend on the decisions of this online giant. Jonathan Crossfield asks whether a search engine has a right to tell you how to run your website.
    Continue reading ...
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    Start Spreading the News

    Start Spreading the News

    August 2008

    The internet can turn any small business with a laptop into a media network, syndicating your content to the world. Jonathan Crossfield looks at new ways of getting your marketing message across.
    Continue reading ...
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    Ka-ching! Easy Online Payment Systems

    Ka-ching! Easy Online Payment Systems

    July 2008

    Want a website that serves your customers and does all your banking for you as well? Jonathan Crossfield looks at the essential ingredients to a successful ecommerce system.
    Continue reading ...
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    The Host with the Most

    The Host with the Most

    June 2008

    When planning a website, the obvious place to start is with a great design and wonderful words. But even the most stylish website can fail without a good hosting server. Jonathan Crossfield offers some strategies on getting it right.
    Continue reading ...