Last November – hence the bizarre facial hair as part of the Movember charity campaign – I was interviewed by Bluewire Media as part of their Plugged In interview series.
01/03/2010 By
Weird guy talks about blogging
12/06/2009 By
B&T announces Top 50 Marketing Blogs 2009
The latest issue of B&T came out today, proudly announcing the Top 50 Marketing Blogs 09 (for Australia, of course). Six months ago, they ran the first of these lists where I appeared in a staggeringly surprising 6th place. This time, I’ve slipped a bit — down to 15 — partly due to some exceptional competition coming through.
02/02/2009 By
Would You Trust This Blog?
Is your company blog doomed to failure? The web is littered with the graveyards of failed corporate blogs that faded after a handful of poorly received posts. Others limp along as part of an approved marketing campaign, chewing resources but never quite returning the glowing response originally promised.
17/11/2008 By
Barack Obama in iPhone Sex Scandal
Bloggers love exploiting hot topics, because they know they draw traffic. Stick the right words in a headline and you are almost guaranteed a boost. Add a dose of titillation as well, by slipping sex and/or scandal into the subject, and you’ve got an instant headline classic that people can’t resist clicking!
07/11/2008 By
Sex, Politics & Religion: Now THAT’s a Blog!
Sex, religion and politics. Yup, today’s blog post has it all. A free-for-all grab-bag smorgasbord of controversy. So why would I risk poking the three most sensitive topics with my razor sharp intellect and ‘I am right’ opinions? Well, apart from the fact that I am right — see above — the real theme of today’s post is controversy. Is it worth using controversy to create buzz? Can it backfire? I explore those ideas through the filter of the traditional triumvirate of controversy.
Content marketer, consultant, magazine columnist, event speaker, workshop trainer, jobbing copywriter, angry blogger, pop culture geek and aspiring novelist. Blue Mountains, Australia.
