The GI Joe comic book is probably the best known case study of a brand partnering with a comic publisher for content marketing. But GI Joe was far from the first. Wall’s Ice Cream beat Hasbro by over thirty years, with the weekly Tommy Walls comic strip.
With so much ‘thought leadership’ written about content marketing, how do you find the real content strategy experts & not those just parroting stuff from Google?
In content marketing, it can be tempting to expect customers to follow our preferred and most convenient path of content breadcrumbs to the sale. But while each individual will experience a linear path from their perspective, the question of “which” follows “what” will differ for just about everyone. Anyone else remember those Choose Your Own Adventure […]
These days, it seems that absolutely anyone can declare themselves an online marketer and start advising clients on the intricacies of web marketing. All you need is a laptop and a phone line and you have access to most of the same tools and techniques the professionals use. Even better – you can pretend you understand them too.
Since starting this blog last year, I have regularly been asked about how to become a professional writer. Mary, one of my keener subscribers (see – I didn’t forget you), recently raised the topic again and prompted me to think some more on it. Some of the issues related to this discussion I covered previously in my series on ‘The Professional Writer‘, but what I didn’t cover was how to get writing work in the first place.
A good argument is an artform. The cut and thrust of well-conceived and cleverly constructed points and counter-points can be both uplifting and insightful. An insightful argument can open the mind. As a writer, I love how words communicate very complex ideas and enjoy the mental dexterity of formulating a detailed response in a debate.