Today, The Sydney Morning Herald ran an article discussing how some businesses are taking disciplinary action — including sackings — against employees for comments made on Facebook and Twitter. This hammered home the central points of yesterday’s post.
These days, it seems that absolutely anyone can declare themselves an online marketer and start advising clients on the intricacies of web marketing. All you need is a laptop and a phone line and you have access to most of the same tools and techniques the professionals use. Even better – you can pretend you understand them too.