Today, The Sydney Morning Herald ran an article discussing how some businesses are taking disciplinary action — including sackings — against employees for comments made on Facebook and Twitter. This hammered home the central points of yesterday’s post.
Fake Attraction: Linkbait at any Cost?
Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you.