The GI Joe comic book is probably the best known case study of a brand partnering with a comic publisher for content marketing. But GI Joe was far from the first. Wall’s Ice Cream beat Hasbro by over thirty years, with the weekly Tommy Walls comic strip.
If you’ve attended any marketing conference over the last few years, you would likely have seen plenty of talk about tools and process and less about genuine creativity. Sure, some extremely creative and ground breaking case studies would be shown. But too often they are presented to illustrate a series of mechanical tasks.
As more businesses realise the importance of quality content marketing, discussions have shifted from whether there should be a corporate blog, etc, to how much can be achieved. And then balancing the results against budget.
Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you.