Articles: Chief Content Officer

Red Alert – Social Media in Crisis

Red Alert – Social Media in Crisis

Marketers love slapping each other on the back for the good times. But what about when disaster strikes and the social media team finds themselves at the centre of an online storm?

Marching to a Different Beta

Marching to a Different Beta

Is Google+ destined to replace Facebook or follow MySpace into obscurity? Jonathan Crossfield wonders whether Google's newest offering might finally be a social network worthy of our attention.

In the Blue Corner

In the Blue Corner

Just who do you think you are? Yes, you! Wanna make something of it? OK, maybe I'm not advocating that your writing should emulate a schoolyard scrap with a linguistic kick to the goolies. But there are significant advantages to be had when writers allow themselves to get angry and take to the soapbox.