Can you read this post?

Can you read this post?

How easy is this blog to read? Apparently, yesterday’s blog post A lick of paint is comfortable reading for 13 year old students – or grade 7. The prevous post, Don’t blame marketing for a sexist society, is seemingly much harder for some readers, requiring a year 12 or college level education to decipher. How do I know this? A little-known tool hidden within Microsoft Word that assesses readability according to the Flesch-Kincaid Readability Test (Wikipedia).

Finding creative freedom by adding limitations

Finding creative freedom by adding limitations

I’ve known for sometime that sometimes the more constrained you are, the more creative you are forced to become. In writing, this can only be a good thing. Give me a deadline, give me a strict set of guidelines, give me an inflexible word count and together they will force my creative thoughts into places they otherwise wouldn’t go.

Why story structure is inescapable

Why story structure is inescapable

Discussions about structure in screenwriting (or any writing for that matter) always divide writers into two camps. In one corner are those that swear by the three act structure, midpoint reversals and scenes noted on index cards, while on the opposite stool are those screaming that structure and formulas stifle creativity, preferring to dive in and find where the story takes them.

Signs – Show, Don’t Tell

Signs – Show, Don’t Tell

Any scriptwriter will tell you the golden rule is “show — don’t tell”. A good script relies on strong visuals to tell the story, not dialogue. The characters shouldn’t tell the audience what happened, they should be immersed in it.

Would You Trust This Blog?

Would You Trust This Blog?

Is your company blog doomed to failure? The web is littered with the graveyards of failed corporate blogs that faded after a handful of poorly received posts. Others limp along as part of an approved marketing campaign, chewing resources but never quite returning the glowing response originally promised.