Managing the personal brand

Managing the personal brand

Writers have understood the power of the personal ‘brand’ for a long time. Publishing houses know that it is the name of the author that sells the book, not the logo on the spine. Therefore, publishers encourage writers to market themselves and cultivate their public guise.

Terrific Twitter Tips for Top Tweeting

Terrific Twitter Tips for Top Tweeting

Been a while since I blogged about Twitter. If you are one of the Twitter cynics, resisting the pull of reporting your life in 140 character chunks, then maybe there’s no hope for you.

Silence in Court – Five Internet Legal Myths Dispelled

Silence in Court – Five Internet Legal Myths Dispelled

Certain myths regarding how the law relates to the internet still seem to be highly prevelant, despite failing to stand up to any real scrutiny. Many people assume the law to be an unwelcome interference in the freedoms offered by the world wide web.

Unsocial Media — or Why I Need to Stop Being Mr. Nice Guy!

Unsocial Media — or Why I Need to Stop Being Mr. Nice Guy!

Remember the school yard? Remember how whenever there was a fight, every child from miles around would crowd in a circle, joining in one massive spectator sport? No other playground activity could attract as much attention, except maybe streaking naked past the staff room window with the headmaster’s snapped-off car aerial in your hands.

How to Become a Smug Online Marketing Genius — Honest!

How to Become a Smug Online Marketing Genius — Honest!

These days, it seems that absolutely anyone can declare themselves an online marketer and start advising clients on the intricacies of web marketing. All you need is a laptop and a phone line and you have access to most of the same tools and techniques the professionals use. Even better – you can pretend you understand them too.