Social Media: Threadless fall victim to their own success

Social Media: Threadless fall victim to their own success

Yes, your social media campaign can be TOO successful. Ask anyone who’s suffered “the Digg effect” — when popularity on Digg grows so fast and large that traffic crashes the server — and the risk is clear. Threadless have suffered the results of their own success a couple of times.

Knowledge Management Roundtable: The social web for business

Knowledge Management Roundtable: The social web for business

Last week, I was honoured to be invited to speak at the Sydney meeting of the Knowledge Management Roundtable (#KMRT). This group of big business and government bodies meet regularly to swap best-practice and develop new knowledge management solutions in this high-tech fat-forward world we live in.

Why Cotton On should watch Network: “I’m as mad as hell!”

Why Cotton On should watch Network: “I’m as mad as hell!”

It’s been 33 years since Network was released by MGM and went on to win four Oscars. Yet it seems strangely prescient for how social media and the internet have changed everything — with a particular warning for business. Cotton On recently found themselves on the receiving end of their own Howard Beale moment with consequences for their brand.

Twitter – the Movie

Twitter – the Movie

Can’t claim any credit for this one. Catherine White (@DivineMissWhite) put this out on her blog, but I laughed so hard, I think I should also share it here.

It’s funny, cause it’s true!

Stop trying to automate relationships!

Stop trying to automate relationships!

Have you ever known someone who gives a pet name to their car and talks about it as if it was a real person? If you’re like me, you think they’re slightly kooky for imbuing a pile of machinery with a personality and building an emotional attachment with it. But many businesses continue to expect all their customers to be equally illogical by expecting them to form relationships with a brand while only providing them with automated machinery in return.