What Radio Caroline teaches business about user generated content

What Radio Caroline teaches business about user generated content

Yesterday marked forty five years since the first broadcast from Radio Caroline — the subject of a new film The Boat That Rocked. Radio Caroline was a pirate operation, using loopholes in the law and the difficulties in enforcement to serve pop and rock music to the general public outside of the establishment.

Would You Trust This Blog?

Would You Trust This Blog?

Is your company blog doomed to failure? The web is littered with the graveyards of failed corporate blogs that faded after a handful of poorly received posts. Others limp along as part of an approved marketing campaign, chewing resources but never quite returning the glowing response originally promised.

The Meaning of Success

The Meaning of Success

This morning, I had the pleasure of chatting with Franco Lagudi, the business brain behind new internet startup The SOC Exchange, in relation to an article I’m writing for Nett Magazine. I have a lot of admiration for Franco as he has an extremely principled attitude to business that insists on rewarding the consumer for their own success.

How to Get Rich Quick Online – Honest

How to Get Rich Quick Online – Honest

There are hundreds, nay thousands, of websites out there promising the secrets to getting rich quick online. They all make it sound so easy, explaining how you’ll be jacking in your job in no time and living the life of luxury with an automated income continually refilling your bank account.

Developing your competitive advantage

Developing your competitive advantage

The inimitable Seth Godin, marketer extraordinaire, shared his thoughts on competitive advantage today in a way that resonated with me. Competitive advantage is another way of discussing the value proposition, something that I’ve dealt with in detail on this blog before, especially in the series Why should I buy from you?.