Content Marketing: Too Much of a Good Thing?

Content Marketing: Too Much of a Good Thing?

Everything points to content marketing exploding in 2013. 95% of businesses claim plans to increase content marketing activities this year. Great, huh? Should keep me very busy (and reasonably well paid) with all the new and eager clients beating on my door, right? But anyone who knows me at all also knows cynicism runs through me like Blackpool through a stick of rock.

Creativity, not content, is king

Creativity, not content, is king

If you’ve attended any marketing conference over the last few years, you would likely have seen plenty of talk about tools and process and less about genuine creativity. Sure, some extremely creative and ground breaking case studies would be shown. But too often they are presented to illustrate a series of mechanical tasks.

Better business blogging

Better business blogging

Most businesses have moved on from the discussion about whether they should have a blog and are now wondering how to make the thing actually work. Or more commonly, why did theirs fail?

Best Practices in Content Marketing: Video

Best Practices in Content Marketing: Video

Back in March I gave an interview to Debra Taylor of Digital Chameleon as part of their Brand Publishing Tactics and Strategy program. In this half hour chat, we cover everything from content marketing definitions to building a strategy…

Time versus money versus quality content

Time versus money versus quality content

As more businesses realise the importance of quality content marketing, discussions have shifted from whether there should be a corporate blog, etc, to how much can be achieved. And then balancing the results against budget.