Let Me Tell You a Story: Finding the Narrative in Your Content Marketing
The Art of Persuasive Content: Three Ingredients and Five Steps to Better Content
Hunting Hippos: Winning Approval from C-Level for Content Marketing
Everything I Know About Marketing I Learned Inside a Nightclub
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Let Me Tell You a Story: Finding the Narrative in Your Content Marketing
First presented at the ATC Conference, Sydney in 2015
Storytelling isn't just one of many creative options in the marketing toolkit. It is an essential part of communication. If your content doesn't guide the story, the reader's brain will create its own — and it might not be the story you want. An exploration of how our brains really work, why story is the grammar of our minds and how you can get your message across more effectively by integrating storytelling techniques across everything you do. -
The Art of Persuasive Content: Three Ingredients and Five Steps to Better Content
First presented at Content Marketing World, Sydney in 2015
Why does one blog post succeed while another on the same topic disappears without trace? And what does 'good writing' mean anyway? From Aristotle to zombies (yes, zombies), learn how the art of rhetoric can help you to develop, commission and produce more effective and persuasive content. -
Hunting Hippos: Winning Approval from C-Level for Content Marketing
First presented at Content Marketing World, Sydney in 2014
All of the buzz and opportunity surrounding content marketing may have you excited about what you can achieve for your business. But how do you sell your new ideas and strategies to the boss back at the office? Stop looking at gold star content strategies, thinking "They'll never let me do anything as cool as this." You might be surprised what you can achieve if you approach your "HIPPO" in the right way. -
Everything I Know About Marketing I Learned Inside a Nightclub
First presented at ADMA Forum, Sydney in 2012
A lot of the concepts we talk about in social media and content marketing are nothing new. In fact, there is a lot we can learn from nightclub DJs.