Why keeping it simple is harder than you think

Why keeping it simple is harder than you think

One of the most common mistakes of the amateur in any creative field is to assume the rules can be broken. Or worse, ignored. Never mind all those hours of study to master written grammar or artistic composition or the structure of a symphony. To them, that’s just too much hard work delaying the realisation of their genius.

Stop SEO wagging your dog of a website

Stop SEO wagging your dog of a website

It wouldn’t be right to say that I’ve developed a huge mistrust of SEO, but I am certainly disillusioned with the pedestal on which so many businesses and marketing teams place it at the expense of *cough* real marketing.

Has the art of writing become a dirty secret?

Has the art of writing become a dirty secret?

Why is writing no longer considered an art form? When did writing a novel, the study of grammar or the craft of copy writing become separated from the broader creative arts — even literature itself? Because if you were to go into certain bookshops these days, you’d be forgiven for thinking that the creation of all those books was a guilty secret.

Social media: Movement & counter-movement

Social media: Movement & counter-movement

I’ve always been pretty strong-willed when it comes to speaking my mind and have never been much of a pack-follower. But I know my behaviour isn’t necessarily the norm. My brother – and I’m sure he won’t mind me saying this – was always far more likely to be led into trouble when we were kids.

Social media at war: Strategy vs tactics

Social media at war: Strategy vs tactics

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu – The Art of War.

Last night’s Digital Citizens event certainly ignited a lot of discussion about what constitutes ‘strategy’.