Linkbait-Gate: Examining the Fallout

Linkbait-Gate: Examining the Fallout

After last Friday’s post discussing the issue of fabricated linkbait, I thought I had said everything I needed to on the topic. No one was more surprised than me to see the debate rage on and on over the last seven days, with a number of arguments put forward on both sides. It quickly became apparent that for many, the problem wasn’t merely the fabrication of news for linkbait, but the large number of SEM professionals that applauded the development.

Linkbait at any Cost?

Linkbait at any Cost?

Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you.

Writing the Value Proposition: Part Four — Crafting the Language

Writing the Value Proposition: Part Four — Crafting the Language

Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic or whatever else you are.) If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report…

Seth Godin

Harnessing the Power of Twitter

Harnessing the Power of Twitter

Yes, after holding out and dismissing Twitter as a fad, I’ve finally relented and started my account. Personally, I just didn’t get it before. Warren Ellis first write about Twitter way back before it was leaped upon as the darling of the online marketing circuit, but a brief investigation convinced me that it was as unnecessary distraction.

Writing the Value Proposition: Part Three — Quantify & Qualify

Writing the Value Proposition: Part Three — Quantify & Qualify

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Seth Godin