How to use Twitter for business – director’s cut

How to use Twitter for business – director’s cut

Yesterday’s Lunch N Learn webinar entitled “Using Twitter to gain a competitive advantage” was a huge success, attracting what may be an Australian record for webinar attendees. A little under 1000 people logged in at midday to hear Brien Giesen and myself debate and witter on with our advice and tips for businesses looking to use Twitter.

Thanks to the great efforts of the guys and gals over at GoToMeeting and Ogilvy PR.

With only an hour to share between us, we crammed in as much information as humanly possible without overloading the audience. As a result, my presentation had to shed some slides and skip over a couple of points. But fret not – below is the directors cut, unedited and original version of my presentation. For those of you who attended the webinar, it may reinforce some of the points I made but for those who missed it, here’s your chance to grab the slideshow (sadly minus my voice adding an additional layer of waffle).

The main point I want to make is that there is no right and wrong, no firm rules and no sacred laws when it comes to marketing with Twitter. Everything is still so new that we’re all still learning how to do things better and merely report back our experiences of what works or what doesn’t work. If you disagree with any of my comments, feel free to say so below.