Barack Obama in iPhone Sex Scandal

Barack Obama in iPhone Sex Scandal

Bloggers love exploiting hot topics, because they know they draw traffic. Stick the right words in a headline and you are almost guaranteed a boost. Add a dose of titillation as well, by slipping sex and/or scandal into the subject, and you’ve got an instant headline classic that people can’t resist clicking!

Give Them Steak and Not Just Sizzle

The recent US presidential election meant that posts discussing Obama or Palin, especially, were popular. A few months ago, many bloggers managed to shoehorn iPhone mentions into posts to grab some of that online buzz.

But when tapping into a hot topic, you need to offer decent steak and not just sizzle.

The launch of Google Chrome a couple of months ago saw IT and internet marketing blogs all putting forward post after post discussing the new internet browser. Yet the majority of posts were bland and offered nothing original into the conversation. Yes, there were some fascinating posts that pointed out weaknesses or possible exploits, but many merely hoped to leverage traffic simply by evoking the hot keywords.

Writing a post on your five favourite iPhone apps is not nearly as likely to achieve success as a detailed and well-researched post on new and interesting ways to use the iPhone in business. Therefore, combining buzz topics with genuinely interesting content is a great recipe for blog posts capable of attracting hits.

Striking When It’s Hot

Any hot topic has the risk of eventually going cold. At some point, the audience becomes bored with it and begins looking for the next thing. A blog post about Sarah Palin one week after the election will probably not carry nearly as much weight as one written a week before the election – unless it is very original and creative.

One topic that never goes cold is sex. Add sex with any buzz topic and you’ve just stirred it up a notch. This is why Britney Spears was a blogger’s dream-come-true. Each new depraved antic provided plenty of salacious gossip and celeb buzz to fuel all kinds of posts. Sometimes, relating the topic back to the theme of the blog required ingenuity. ‘Britney Spears Plumps my Pillow’ is an example of a great blog headline that uses the celebrity buzz, intrigues with a hint of sex, but is actually a post about copywriting headlines.

At another extreme, it is possible to just use sex to sell your post. The problem with this approach, as pointed out by The Rhodester Chronicles, is that those searching for sex and finding your blog are not necessarily the regular, returning readers you are hoping to attract. Sex posts are the one-night-stand of the blogging world – attracting readers who are more interested in the titillation, less interested in what you have to say and unlikely to come back tomorrow. It takes great talent to use sex alone to create a highly readable blog that attracts the right audience, but in rare cases it can work, as Diablo Cody proved.

Therefore, think very carefully when blogging about a popular topic. Buzz words are not a shortcut to posting success but merely a boost up for your best content. After all, the goal isn’t to just have more traffic click through from Google, but to entertain and dazzle those new readers with originality and quality content that encourages them to hit the subscribe button.

Speaking of which, it’s that orange thingy over there in the sidebar. Go on – you know you want to…

Comments

  1. Jonathan sex you sex are sex completely sex wrong sex you sex cannot sex sell sex a sex post sex with sex.

  2. Kimota says:

    I so nearly marked that comment as spam until I saw the name! Snigger…

  3. You Obama are anal so iphone right. Palin content naked is conspiracy king! Keep aliens up dirty the wife good Oprah work!

  4. Beatriz Q. says:

    When you enter politics, expect the unexpected. Being elected in a position doesn’t mean that everyone is in favor with you. The Obama administration has just passed the 100 day mark, and it’s been fraught with controversy and debate. Now he has some strong words to Corporate America. The bailout money that many companies received had better have been well spent, as he has made it clear that misuse of the cash advances made to start economic growth will be remembered, especially if anyone wants to line up for seconds. The President has stated that he does not like the governments’ involvement in the private sector, since it detracts from the many other issues needing address. Short term loans to big business isn’t what Obama would like to be dealing with.

  5. Beatriz Q. says:

    When you enter politics, expect the unexpected. Being elected in a position doesn’t mean that everyone is in favor with you. The Obama administration has just passed the 100 day mark, and it’s been fraught with controversy and debate. Now he has some strong words to Corporate America. The bailout money that many companies received had better have been well spent, as he has made it clear that misuse of the cash advances made to start economic growth will be remembered, especially if anyone wants to line up for seconds. The President has stated that he does not like the governments’ involvement in the private sector, since it detracts from the many other issues needing address. Short term loans to big business isn’t what Obama would like to be dealing with.