Articles: Chief Content Officer

Beware the Social Media Content Algorithm Chasers

Beware the Social Media Content Algorithm Chasers

I’ve never understood lepidopterists. They admire the beauty of moths and butterflies, chasing them across meadows with a large net. But once caught, the creature is dropped in a killing jar and pinned to a display board.

How Social Media Content Tools Can Work for Your Sharing Strategy

How Social Media Content Tools Can Work for Your Sharing Strategy

Forgive me for a moment while I make an incredibly broad and general statement — the sort of simplistic statement I usually complain about when made by other people. But I’m not other people, and I need a hook for this article.

Stop Treating Social Media Content Like Spinning Plates

Stop Treating Social Media Content Like Spinning Plates

“Drum roll please, as we welcome to the stage The Amazing Brando and his spinning social media plates!” (Cue polite ripple of applause, followed by a cheesy organ rendition of “Baby Elephant Walk.”) "

Fight or Flight: Responding to Social Media Threats

Fight or Flight: Responding to Social Media Threats

Spectacular social media flameouts over the last year should teach companies to curb impulsive reactions to social media threats. Let's review this one more time.

Followers Don't Make You a Leader

Followers Don't Make You a Leader

Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you have to say, or connecting with your message.

Hunting Hippos: Winning Approval from the C-Level for Content Marketing

Hunting Hippos: Winning Approval from the C-Level for Content Marketing

If your business has a hippo culture (Highest Paid Person’s Opinion), where decisions always seem to defer to the most senior person in the room, just how do you get approval for your content marketing strategy?