Articles: Chief Content Officer

Group Think: How to Improve Your Social Content Results

Group Think: How to Improve Your Social Content Results

About once a week, my letter box contains a real estate flier. “We recently sold a house in your area for a record amount,” declares the smiling, yellow-jacketed headshot. “Have you considered selling your home?”

Are Social Media Content Agencies and Experts Taking You for a Ride?

Are Social Media Content Agencies and Experts Taking You for a Ride?

There are many agencies, consultants, and “experts” living off the perception that social media marketing is a complex science, beyond the ken of mere mortals. Their social media content strategies are driven by as many graphs, metrics, and loosely defined abstract concepts as the client is willing to pay for.

The Future of Social Media Content Strategy is Really Déjà Vu

The Future of Social Media Content Strategy is Really Déjà Vu

Remember all those articles a few years ago that predicted Google+ would overtake Facebook and revolutionize search? The +1 button was going to be the most important social media share button you could, you should, you MUST install on your blog.

How Automating Your Social Media Content Can Hurt Your Brand

How Automating Your Social Media Content Can Hurt Your Brand

I have a rule. Actually, I have many rules, but you don’t need to hear the ones concerning black jelly beans or why tequila is no longer allowed in our house. The rule that’s relevant to this column is about Twitter, and although it may seem arbitrary, it’s about maintaining certain standards for social media content.

How to Spot True Social Media Talent Amongst the ‘Experts’

How to Spot True Social Media Talent Amongst the ‘Experts’

How many social media experts does it take to change a light bulb? Never mind; we’ll come back to that. But first let’s look at what we mean by the term “social media expert” in the first place...

#Hashtagology 101: How to Use Hashtags in Your Social Media Content

#Hashtagology 101: How to Use Hashtags in Your Social Media Content

It took a while, but Facebook finally succumbed to the hashtag in June 2013. Now this humble little symbol can connect conversations on Twitter, Facebook, Tumblr, Instagram, Google+ and Pinterest.