Articles: Chief Content Officer

A Day in the Life of a Social Media Marketer (2026 edition)

A Day in the Life of a Social Media Marketer (2026 edition)

Editor’s note: Due to a failed attempt to integrate Evernote with an alarm clock, this column accidentally synced with a column from 2026. Normal service will be resumed as soon as someone remembers the account administrator’s password.

Every Event Should Be Time for Social Media

Every Event Should Be Time for Social Media

I’m a sucker for a good conference, particularly when there’s a vibrant hashtag to keep me entertained. The ability to discuss the presentations with other delegates as they happen is extremely powerful.

Is Your Social Media Content as Popular as You Think?

Is Your Social Media Content as Popular as You Think?

Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is genuinely making a difference.

Is Viral Content Making You Sick?

Is Viral Content Making You Sick?

Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Yet, some still exploit meme culture to spread brand messages without understanding what it really means to “go viral.” [#Facepalm]

When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony

When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony

The day starts like any other – a bit of trivial hashtag banter, a share of a new infographic, and answers to customer queries. But then an unexpected and highly negative comment kicks you right in the sentiments.

Social Media Automation: A Little Less Conversation, a Little More Action

Social Media Automation: A Little Less Conversation, a Little More Action

I’m a strong believer that good writing should never sit on the fence, which is why I was pretty scathing in my column last year about social media automation. If a magazine column can be said to have a sequel, then this one should probably be retitled “Automation Wars 2: Jeff Bullas Strikes Back.”

Why BuzzFeed Shouldn’t Blow Your Marketing Mind

Why BuzzFeed Shouldn’t Blow Your Marketing Mind

“Roll up! Roll up! Ladies and gentlemen, prepare to be amazed! In this tent is something truly horrifying. Gentlemen will shudder. Ladies will swoon. Children will scream. Can you bear to look upon these monstrous freaks? Enter … if you dare!”

Avoiding a Social Media Tragedy

Avoiding a Social Media Tragedy

The tragic #SydneySiege showed just how off-key marketers can be when they ignore (or worse, capitalize on) unfolding tragic events.

Don’t Believe the Hype: What Ello Really Means for Content Marketers

Don’t Believe the Hype: What Ello Really Means for Content Marketers

Print magazines being what they are, I pitched the idea of writing about the invitation-only, ad-free social network, Ello, at the beginning of October 2014. This was not long after both mainstream media and various online marketing communities achieved peak Ello hype.